Saturday, March 15, 2008

Satellite TV Hits the Road

There is no denying the fact that America has a love affair with television. Most Americans own at least one television and many Americans own more than one television. It is not uncommon for many consumers to have not only a television in the living room, den or family room but also one in the bedroom as well. A number of kitchens are even outfitted with a kitchen as well so that no one must miss their favorite program while the family meals are prepared. So, where will television go next? On the road, it certainly appears.

Entertainment centers are nothing new in vehicles. A number of different makes of vehicles now have on-board DVD players and even multiple screens. The problem? Most people quickly grow tired of the limited availability of DVDs and hate missing their favorite programs while traveling. For families who have grown increasingly tired of hearing their kids while that they are missing their favorite Disney program, a solution is now at hand.

The latest in a long line of introductions to the vehicle/entertainment market has now made it possible for a satellite-TV antenna to be strapped to the roof of most vehicles, allowing passengers to view as many as 300 channels while on the road. The technology itself has been around for a few years; however, innovations which have made satellite devices smaller and less expensive have made it far more feasible for the average consumer to take advantage of it. It is anticipated that by the end of 2008 more than 18 million vehicles will have a satellite antenna installed, allowing passengers the convenience of viewing their favorite programming on the road.

Satellite TV is jumping into the market that has seen huge gains in automobile DVD players and satellite radio. Bringing satellite television on the go is that much different then the two of those combined. The only question is where to place the antenna? A 5-inch pancake shaped satellite antennas were the standard for quite some time; however, the size of the satellite meant they could only be installed on certain types of vehicles; generally SUVs and mini-vans. Innovations; however, have made it possible for smaller satellites to be installed on even small and mid-size family cars. This is also a boon for RVS and other vehicles with low-clearance requirements that in the past were unable to support higher profile satellite antennas.

Multi-satellite capability has also made it possible to view even more channels on the go. It was not that long ago that the most channels that could be received on the road numbered around 100. For those who want true connectivity on the road, that simply is not enough. More than 300 channels of satellite television are now available along with more than 70 XM satellite radio channels.

Today, any vehicle with a roof rack and a back seat can have the satellite television installed. Of course, it should be noted that due to safety concerns, the system is only eligible for installation in backseat areas. In most cases, consumers can have their system ordered, installed and ready to go within a couple of weeks.

Whitney Alen is a Direct TV expert and has over 10 years experience in the satellite TV industry.

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